Producing powerful concepts that get to the root of the problem.
Great solutions rely on a deep understanding of human needs and desires.
We’ve learned that in any industry, people tend to think and act in similar ways.
With deep experience in a vast range of industries, Visual Logic knows how to uncover the human problem at the center of your business needs—then illuminate the pathway forward.
Here are a few of our specialties:
Observation
Observation
Obtaining insights through keen listening and watching behavior
Stakeholder Facilitation
Stakeholder Facilitation
Leading productive conversations with unbiased questions
Experience Mapping
Experience Mapping
Turning our findings into actionable, human-centered artifacts
Concept Modeling
Concept Modeling
Expressing complex ideas through visuals for common understanding
Workflows & UI Concepts
Workflows & UI Concepts
Creating workflows and visual designs based on real user needs
Our user research uncovered a vision for a more unified dealer tool suite.
We set out to understand the needs of equipment dealers. Then we re-imagined their software to better meet those needs.
Read the case study
